The Port of Aveiro’s rebranding respected the essence of this centuries-old organization, which boasts a legacy of over 212 years of history. With the desire to mark a turning point and position the institution on an international level, the new identity evokes the quest for direction and purpose through elements such as the North Star, the astrolabe, and the lighthouse, here brought together to create a meeting point, the intersection between history and the future. This imagery reinforces the institution's foundations, based on cooperation, industry, and sustainability, while embracing the innovative and technological profile of a modern and differentiated port that desires to be closer to the community.

Bela Vista's rebrand project kept the foundations of this brand well present: care, solidarity, the memory present in children and families, the sun and the joy of growing up. This is a colorful identity focused on a didactic imaginary full of hope for a better future. This project celebrates collective effort, education, evolution and growth.