1. Show who's behind the brand
- What are your cultural values?
- What is your purpose?
Nowadays it's not enough to have a good image and captivating copy, although this is still a big factor when it comes to attracting customers' attention. They don't want to be bombarded with commercial, sales-focused content, quite the opposite, they want to receive content that makes sense to them, with which they can identify. The humanisation of brands is the way companies communicate and relate to their audience, generating a feeling of closeness, authenticity and empathy.
Critec is an accredited entity within the scope of Coaching 4.0, in the context of the Recovery and Resilience Plan (RRP), more specifically in Component 16 – Companies 4.0, which aims to accelerate the digital transition of Portuguese SMEs.
